Dutton
Writing for Busy Readers: Communicate More Effectively in the Real World
Writing for Busy Readers: Communicate More Effectively in the Real World
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Writing well is for school. Writing effectively is for life.
Todd Rogers and Jessica Lasky-Fink offer the most valuable practical writing advice today. Building on their own research in behavioral science, they outline cognitive facts about how people actually read and distill them into six principles that will transform the power of your writing:
Author: Todd Rogers, Jessica Lasky-Fink
Binding Type: Hardcover
Publisher: Dutton
Published: 09/05/2023
Pages: 256
Weight: 0.94lbs
Size: 9.29h x 6.33w x 0.96d
ISBN: 9780593187487
Todd Rogers and Jessica Lasky-Fink offer the most valuable practical writing advice today. Building on their own research in behavioral science, they outline cognitive facts about how people actually read and distill them into six principles that will transform the power of your writing:
- Less is more
- Make reading easy
- Design for easy navigation
- Use enough formatting, but no more
- Tell readers why they should care
- Make responding easy
Author: Todd Rogers, Jessica Lasky-Fink
Binding Type: Hardcover
Publisher: Dutton
Published: 09/05/2023
Pages: 256
Weight: 0.94lbs
Size: 9.29h x 6.33w x 0.96d
ISBN: 9780593187487