Skip to product information
1 of 1

Wiley Publishing

Writing Copy for Dummies

Writing Copy for Dummies

Regular price $22.99
Regular price Sale price $22.99
Sale Sold out
Tips on writing to consumers and business-to-business

Create captivating, results-oriented, sales-generating copy

Need to produce winning copy for your business? This fast, fun guide takes you through every step of a successful copywriting project, from direct mail, print ads, and radio spots to Web sites, articles, and press releases. You'll see how to gather crucial information before you write, build awareness, land sales, and keep customers coming back for more.

Discover How To:
* Write compelling headlines and body copy
* Turn your research into brilliant ideas
* Create motivational materials for worthy causes
* Fix projects when they go wrong
* Land a job as a copywriter

Author: Jonathan Kranz
Binding Type: Paperback
Publisher: Wiley Publishing
Published: 10/29/2004
Series: For Dummies
Pages: 362
Weight: 1.46lbs
Size: 9.06h x 7.50w x 0.87d
ISBN: 9780764569692
View full details