Understanding Media Theory

This is an accessible introduction to the different theories of the mass media. It seeks to emphasize the importance of using theory not only to make sense of the role of media in society but also to understand particular aspects of mass communication.

Author: Kevin Williams
Binding Type: Paperback
Publisher: Bloomsbury Academic
Published: 02/28/2003
Series: Hodder Arnold Publication
Pages: 256
Weight: 1lbs
Size: 9.20h x 6.10w x 0.60d
ISBN: 9780340719046