Uncovering Fashion: Fashion Communications Across the Media

Fashion depends on visuals. When we see something we like, we respond to its color, line, form, and eye-appeal. Communicating about fashion demands much more, though. It involves a wide range of media including words-printed, spoken, and electronically transmitted. "Fashion communications" refers not only to monthly fashion magazines, but also to every facet of information relating to fashion-from names of colors at the dye factory to the latest runway reviews on fashion Web sites. Uncovering Fashion uses a systematic approach to reveal the fashion industry's underlying network of communications. Focusing on the key areas of manufacturing, business, sales, advertising, and representation in the media, Wolbers uses a who-what-where-why-and-how approach to engage critical thinking, inspire creativity, and explore all the media serving fashion.
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Author: Marian Frances Wolbers
Binding Type: Paperback
Publisher: Fairchild Books
Published: 04/08/2009
Pages: 320
Weight: 1.25lbs
Size: 9.20h x 7.30w x 0.80d
ISBN: 9781563676154