The Practice of Social Research

Known as the gold standard for research methods, Babbie's THE PRACTICE OF SOCIAL RESEARCH gives you a definitive guide to research as practiced by social scientists. Combining a straightforward approach with the author's renowned sense of humor, this student-friendly text equips you with the tools and knowledge to apply research concepts as both researcher and consumer. The author emphasizes the process by showing you how to design and construct projects, introducing today's various observation modes and answering critical questions about research methods, such as how to conduct online surveys and analyze both qualitative and quantitative data. The 15th Edition includes the latest General Social Survey findings along with new coverage of the global use of social research, the emerging role of big data, demographic analysis and more. Also available: MindTap digital learning solution.

Author: Earl Babbie
Binding Type: Paperback
Publisher: Cengage Learning
Published: 05/05/2020
Series: Mindtap Course List
Pages: 592
Weight: 2.2lbs
Size: 9.90h x 8.00w x 1.00d
ISBN: 9780357360767
15th Edition