The Perfect Meal

The authors of The Perfect Meal examine all of the elements that contribute to the diner�s experience of a meal (primarily at a restaurant) and investigate how each of the diner�s senses contributes to their overall multisensory experience. The principal focus of the book is not on flavor perception, but on all of the non-food and beverage factors that have been shown to influence the diner�s overall experience.

Examples are:

• the colour of the plate (visual)
• the shape of the glass (visual/tactile)
• the names used to describe the dishes (cognitive)
• the background music playing inside the restaurant (aural)

Novel approaches to understanding the diner�s experience in the restaurant setting are explored from the perspectives of decision neuroscience, marketing, design, and psychology.

2015 Popular Science Prose Award Winner.

Author: Charles Spence, Betina Piqueras-Fiszman
Binding Type: Paperback
Publisher: Wiley-Blackwell
Published: 09/22/2014
Pages: 432
Weight: 1.9lbs
Size: 9.50h x 6.70w x 0.80d
ISBN: 9781118490822


Award: PROSE - Winner