The Next Cmo: A Guide to Operational Marketing Excellence

The world is changing and so is the marketing profession. CMOs and the next generation of marketing leaders need to read this book to develop a strategy for ensuring operational excellence to achieve their goals. This book will provide a best practices approach for forming your marketing goals, creating a strategy, building a plan, crafting impactful campaigns, optimizing budgetary spending, and measuring true ROI. This book provides models, practical approaches, and templates to help the reader structure their own marketing strategy.

Author: Peter Mahoney, Scott Todaro, Dan Faulkner
Binding Type: Paperback
Publisher: Archway Publishing
Published: 09/09/2021
Pages: 254
Weight: 0.72lbs
Size: 8.50h x 5.50w x 0.58d
ISBN: 9781665711395