The LOGO Design Idea Book: (Logo Beginners Guide, LOGO Design Basics, Visual Branding Book)

The Logo Design Idea Book is an accessible introduction to the key elements of good logo design, including insights into the logos of iconic brands.

This guide is an indispensable resource for anyone looking to learn the basic about designing a logo. The book introduces the key elements of good logo design and is perfect for graphic design and branding inspiration.

Written by Steven Heller and Gail Anderson, world's leading authorities on design, The Logo Design Idea Book includes 50 logo examples of good ideas in the service of representation, reputation and identification.

Arrows, swashes, swooshes, globes, sunbursts and parallel, vertical and horizontal lines, words, letters, shapes and pictures. Logos are the most ubiquitous and essential of all graphic design devices, representing ideas, beliefs and, of course, things. They primarily identify products, businesses and institutions but they are also associated, hopefully in a positive way, with the ethos or philosophy of those entities.

Perfect for students, beginners or anyone curious about logo design

Chapters include:
Give personality to letters
Develop a memorable monogram
Make a symbol carry the weight
Transform from one identity to another
Make a mnemonic
Illustrate with wit and humor
Include secret signs

Get more design inspiration from other Idea Books:
The Graphic Design Idea Book
The Illustration Idea Book
The Typography Idea Book

Author: Steven Heller, Gail Anderson
Binding Type: Paperback
Publisher: Laurence King
Published: 08/06/2019
Pages: 128
Weight: 0.75lbs
Size: 8.60h x 6.20w x 0.60d
ISBN: 9781786274120