The Business of Design 2e: Balancing Creativity and Profitability

The Business of Design debunks the myth that business sense and creative talent are mutually exclusive, showing design professionals that they can pursue their passion and turn a profit. For nearly thirty years, consultant Keith Granet has helped designers create successful businesses, from branding to billing and everything in between. Unlike other business books, The Business of Design is written and illustrated to speak to a visually thinking audience. The book covers all aspects of running a successful design business, including human resources, client management, product development, marketing, and licensing. This timely update on the tenth anniversary of the first edition includes new content on social media, working from home, and understanding and working with different generations, essential tools in today's ultracompetitive marketplace.

Author: Keith Granet
Binding Type: Hardcover
Publisher: Princeton Architectural Press
Published: 06/15/2021
Pages: 224
Weight: 2.1lbs
Size: 10.10h x 8.30w x 1.00d
ISBN: 9781616899981
2nd Edition