The Brand Gap: Revised Edition

A veteran author and branding expert shows readers how to leverage the power of branding and make the leap from strategy to execution. After explaining what a brand is (and isn't) and discussing the foundations of a brand, Neumeier discusses five critical disciplines: differentiation, collaboration, innovation, validation, and cultivation.

Author: Marty Neumeier
Binding Type: Paperback
Publisher: New Riders Publishing
Published: 08/01/2005
Pages: 208
Weight: 0.64lbs
Size: 8.02h x 5.32w x 0.56d
ISBN: 9780321348104
2nd REV Edition