Tested advertising methods

A legend in advertising for more than 60 years, John Caples's classic work has been updated to retain all of the candid analysis and invaluable award-winning ideas from the original while bringing it up to date on the many changes in the field.

Author: John Caples
Binding Type: Paperback
Publisher: Pbooks
Published: 08/19/2024
Pages: 306
Weight: 0.91lbs
Size: 9.00h x 6.00w x 0.64d
ISBN: 9798330360086