Rhetoric: The Art of Persuasion

What do you do when you use a metaphor? Or a simile or analogy? Can you tell the difference between a synecdoche and a metonymy? What are the secret tricks used every day by professional persuaders? In this learned little volume, illustrated by Merrily Harpur, rhetoricians Adina Arvatu and Andrew Aberdein demonstrate the principles of Rhetoric via its key figures and devices, using copious examples to show how all human communication deploys the time-tested techniques of this elegant and ancient art.
"Fascinating" FINANCIAL TIMES. "Beautiful" LONDON REVIEW OF BOOKS. "Rich and Artful" THE LANCET. "Genuinely mind-expanding" FORTEAN TIMES. "Excellent" NEW SCIENTIST. "Stunning" NEW YORK TIMES. Small books, big ideas.

Author: Adina Arvatu, Andrew Aberdein
Binding Type: Paperback
Publisher: Wooden Books
Published: 03/15/2022
Series: Wooden Books North America Editions
Pages: 64
Weight: 0.3lbs
Size: 6.60h x 5.50w x 0.40d
ISBN: 9781952178283