Political Campaign Communication: Principles and Practices

With updates from the 2020 presidential election and a greater focus on social media use, the tenth edition of this text provides a realistic understanding of the strategic and tactical communication choices made during campaigns. It features a new art and graphics program and a new chapter on campaigning for local offices.

Author: Robert E. Denton, Ben Voth, Judith S. Trent
Binding Type: Paperback
Publisher: Rowman & Littlefield Publishers
Published: 11/20/2023
Pages: 494
Weight: 1.88lbs
Size: 10.00h x 7.00w x 1.00d
ISBN: 9781538171448
10th Edition