Persuasion: Social Influence and Compliance Gaining

The eighth edition of this field-leading textbook provides an accessible and rigorous presentation of the major theories and processes of persuasion and their applications to a variety of real-world contexts. It is an ideal textbook for courses on persuasion in communication, psychology, advertising and more.

Author: Robert H. Gass,John S. Seiter
Binding Type: Paperback
Publisher: Routledge
Published: 02/27/2026
Pages: 510
Weight: 2.02lbs
Size: 10.00h x 7.00w x 1.08d
ISBN: 9781032819716
8th Edition