Paul Rand: Inspiration and Process in Design (LOGO and Branding Legend Paul Rand's Creative Process with Sketches, Essays, and an

Best-known for his corporate brand logos and art direction, Paul Rand (1914-1986) transformed commercial art from craft to profession, introduced European design standards to American commercial art, influenced the look of advertising and book design, and altered the ways in which major corporations including IBM, UPS, and Westinghouse did business. His adherence to a strict design form in his work for corporate clients was balanced by a playful side, captured in this spirited collection of literal (and figural) back-of-the-envelope sketches, doodles, notes, and imaginative sparks that later found their full form in his children's books, logos, and personal work.

Author: Steven Heller
Binding Type: Hardcover
Publisher: Moleskine Books
Published: 11/05/2019
Series: Inspiration and Process in Architecture
Pages: 144
Weight: 0.65lbs
Size: 8.30h x 5.10w x 0.60d
ISBN: 9781616898595