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Sage Publications, Inc

Media Literacy

Media Literacy

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Media Literacy teaches students how to navigate through the overwhelming flood of information found in today's media-saturated world. Drawing from thousands of media research studies, author W. James Potter explores key components to understanding the fascinating world of mass media. Potter presents examples and facts to help students understand how the media operate, how they attract attention, and how they influence the public. Chapters conclude with exercises to help readers apply the material to everyday life and improve their media literacy. The Tenth Edition integrates a stronger focus on digital media, features a streamlined organization, and updates facts to keep readers informed on the rapidly changing media phenomenon.


Author: W. James Potter
Binding Type: Paperback
Publisher: Sage Publications, Inc
Published: 02/26/2021
Pages: 504
Weight: 1.75lbs
Size: 9.10h x 7.40w x 0.70d
ISBN: 9781071814451
10th Edition
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