Mass Communication Theory: Foundations, Ferment, and Future

Accessible, balanced, and enhanced by vivid examples and graphics, this market-leading text has introduced thousands of young scholars to the discipline over two decades. Mass Communication Theory: Foundations, Ferment, and Future, Eighth Edition, provides a complete and detailed overview of mass communication theory to the present, offering thorough, up-to-date, and effective coverage of both social science and cultural theories.

Author: Stanley J. Baran, Dennis K. Davis
Binding Type: Paperback
Publisher: Oxford University Press, USA
Published: 01/15/2020
Pages: 448
Weight: 1.7lbs
Size: 9.20h x 7.50w x 0.90d
ISBN: 9780190942779
8th Edition