Little Bets: How Breakthrough Ideas Emerge from Small Discoveries

"An enthusiastic, example-rich argument for innovating in a particular way--by deliberately experimenting and taking small exploratory steps in novel directions. Light, bright, and packed with tidy anecdotes" (The Wall Street Journal).What do Apple CEO Steve Jobs, comedian Chris Rock, prize-winning architect Frank Gehry, and the story developers at Pixar films all have in common? Bestselling author Peter Sims found that rather than start with a big idea or plan a whole project in advance, they make a methodical series of little bets, learning critical information from lots of little failures and from small but significant wins. Reporting on a fascinating range of research, from the psychology of creative blocks to the influential field of design thinking, Sims offers engaging and illuminating accounts of breakthrough innovators at work, and a whole new way of thinking about how to navigate uncertain situations and unleash our untapped creative powers.

Author: Peter Sims
Binding Type: Paperback
Publisher: Simon & Schuster
Published: 07/16/2013
Pages: 224
Weight: 0.45lbs
Size: 8.30h x 5.50w x 0.70d
ISBN: 9781439170434