Introduction to Public Relations: Strategic, Digital, and Socially Responsible Communication

Introduction to Public Relations: Strategic, Digital, and Socially Responsible Communication presents a comprehensive introduction to the field of public relations (PR) with a focus on new media and social responsibility. Recognizing that the shifts in technology, business, and culture require a fresh approach, authors Janis Teruggi Page and Lawrence J. Parnell show students how today′s PR professionals create persuasive messages with modern technologies while working in line with the industry′s foundations. The authors balance this approach with a focus on understanding communication theory, history, process, and practice, and how all these concepts can be applied to strategic PR planning. The Second Edition features new and refreshed content throughout, including cases, chapter-opening scenarios, and profiles of both young and senior practitioners with tips and career guidance for student success.

Author: Janis Teruggi Page, Lawrence J. Parnell
Binding Type: Paperback
Publisher: Sage Publications, Inc
Published: 10/23/2020
Pages: 448
Weight: 1.75lbs
Size: 9.90h x 8.00w x 0.70d
ISBN: 9781544392004
2nd Edition