Introduction to Graphic Design: A Guide to Thinking, Process, and Style

From your first day learning the basic terms of design, through to bringing together your final portfolio, Introduction to Graphic Design 2nd edition is the perfect companion for your learning journey.

Written by experienced educator and designer Aaris Sherin, this popular textbook is designed for visual learners and explains all the key topics introductory graphic design classes will contain. Concepts covered include layout, narrative, semiotics, colour, typography, production and context, and examples range from packaging design and advertising, through to apps and motion graphics.

- Boxes of "Do's and Don'ts", tips and discussion points
- Practical exercises throughout the book
- Design In Action case studies
- Broad variety of inspirational work from international designers
- Includes advice on design development, research, presenting and critiquing work

This new edition brings together an even more diverse range of featured designers, more coverage of cultural differences and sensitivity considerations, more digital-first design and more critical analysis of trends in graphic design.

Author: Aaris Sherin
Binding Type: Paperback
Publisher: Bloomsbury Visual Arts
Published: 02/23/2023
Pages: 256
Weight: 1.89lbs
Size: 10.55h x 8.19w x 0.47d
ISBN: 9781350232235
2nd Edition