Introducing Fashion Theory: From Androgyny to Zeitgeist

How does a style become a fashion? Why do trends spread and decline? Introducing Fashion Theory explores these questions and more to help you quickly get up-to-speed with fashion theories, from scarcity to conformity, through clear practical examples and fascinating case studies.

This second edition, re-titled from Key Concepts for the Fashion Industry, includes expanded coverage on cultural appropriation, corporate greenwashing, and the criminal world of counterfeit goods.

- Illustrated examples, from Apple's post-postmodernist iWatch to Savage X Fenty's body image message on diversity

- Covers core fashion theories, from trickle-down to trickle-up, to political dress and conspicuous consumption

- Filled with learning activities, key terms, chapter summaries, and discussion questions to inspire and inform

Author: Andrew Reilly
Binding Type: Paperback
Publisher: Bloomsbury Visual Arts
Published: 12/10/2020
Pages: 160
Weight: 0.58lbs
Size: 9.61h x 6.69w x 0.34d
ISBN: 9781350091917
2nd Edition