How Brands Grow 2 Revised Edition: Including Emerging Markets, Services, Durables, B2B and Luxury Brands

This book will change the way you think about marketing forever.

Following the success of international bestseller How Brands Grow: What Marketers Dont Know, How Brands Grow Part 2 takes readers further on a journey to smarter, evidence-based marketing.

How Brands Grow Part 2 is about the fundamentals of buying behaviours and brand performance - fundamentals that provide a consistent roadmap for brand growth, and improved marketing productivity. This revised edition includes updates to all chapters and the addition of a new chapter, 'Getting Down to Business-to-Business Markets'.

Author: Jenni Romaniuk, Bryon Sharp
Binding Type: Hardcover
Publisher: Oxford University Press
Published: 10/31/2022
Pages: 256
Weight: 1.18lbs
Size: 9.35h x 6.44w x 0.76d
ISBN: 9780190330026
2nd Edition