Game Changers: How Name, Image, and Likeness Law Creates College Millionaires

There has been a revolution in college sports. Few developments in the history of college athletics have caused as much controversy, change, and discussion as the legal recognition of student-athletes' ownership of their name, image, and likeness (NIL).

Game Changers demystifies NIL law through case studies of the most successful college NIL millionaires: Caitlin Clark, Olivia Dunne, Bronny James, Arch Manning, Angel Reese, Shedeur Sanders, and Bryce Underwood. Readers will learn the history of NIL, from college players' struggles for their rights to, in many cases, fortune and fame. It unveils ten NIL power secrets of college NIL millionaires. Further, it guides college athletes non-athletes, and others in critical strategies, skills, and techniques.

Author: Mitchell F. Crusto
Binding Type: Paperback
Publisher: American Bar Association
Published: 11/25/2025
Pages: 264
Weight: 0.85lbs
Size: 8.90h x 6.00w x 0.70d
ISBN: 9781639056415