Faith, Media, and Persuasion: How Evangelicals Win in a Religious Free Market

Faith, Media, and Persuasion explores how non-denominational evangelical organizations orchestrate commercial-grade entertainment media to amplify religious rhetoric. Providing an in-depth look at the unique socio-technical situation facing evangelicals, this book analyzes the unique methods of persuasion that independent churches rely on to maintain their congregant base and recruit new members in a crowded religious marketplace. Scholars of media ecology, media studies, rhetoric, and sociology of religion will find this book of particular interest.

Author: Adam Bajan
Binding Type: Hardcover
Publisher: Bloomsbury Academic
Published: 06/12/2025
Pages: 170
Weight: 0.87lbs
Size: 9.00h x 6.00w x 0.44d
ISBN: 9781666955842