Dieter Rams: Ten Principles for Good Design

New in paperback, this book presents Dieter Rams' aesthetic philosophy through highlights from a forty-year career designing iconic consumer products that enhance our daily lives.

For decades, anyone who cared about product design looked to the Braun label when choosing their appliances, radios, and other consumer items. Dieter Rams, the guiding force behind the Braun look, breaks down his design principles and processes in this elegant new paperback edition. Enumerating each of his ten principles such as "good design is innovative"; "good design is aesthetic"; "good design is useful", etc., this bestselling book presents one hundred items that embody these guidelines. Taken together, the images and texts offer the most comprehensive overview of Dieter Rams' work to date and will serve as both a reference and an inspiration for anyone interested in how and why good design matters.

Author: Cees W. de Jong
Binding Type: Paperback
Publisher: Prestel Publishing
Published: 02/23/2021
Pages: 416
Weight: 4.05lbs
Size: 11.70h x 8.30w x 1.00d
ISBN: 9783791387321