Designing for Behavior Change: Applying Psychology and Behavioral Economics

Designers and managers hope their products become essential for users--integrated into their lives like Instagram, Lyft, and others have become. Such deep integration isn't accidental: it's a process of careful design and iterative learning, especially for technology companies. This guide shows you how to apply behavioral science--research that supports many products--to help your users achieve their goals using your product.

In this updated edition, Stephen Wendel, head of behavioral science at Morningstar, takes you step-by-step through the process of incorporating behavioral science into product design and development. Product managers, UX and interaction designers, and data analysts will learn a simple and effective approach for identifying target users and behaviors, building the product, and gauging its effectiveness.

• Learn the three main strategies to help people change behavior
• Identify behaviors your target audience seeks to change--and obstacles that stand in their way
• Develop effective designs that are enjoyable to use
• Measure your product's impact and learn ways to improve it
• Combine behavioral science with data science to pinpoint problems and test potential solutions

Author: Stephen Wendel
Binding Type: Paperback
Publisher: O'Reilly Media
Published: 07/21/2020
Pages: 382
Weight: 1.55lbs
Size: 9.10h x 6.90w x 1.10d
ISBN: 9781492056034
2nd Edition