Niggli
Corporate Design: The Latest from Germany
Corporate Design: The Latest from Germany
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A Must-Have for design enthusiasts and experts in the creative industry: The latest from German designers and agencies
Corporate design (CD) refers to all components that in their entirety make up the identity of a brand. It defines the special features of the respective company or institution and generates both attention and orientation for the target group - from logo design to color scheme, imagery, typography, design grid, etc. The success of a CD is its recognition value on as many channels as possible.Today's corporate identities are characterized by the fact that they are flexible, modular or generative, i.e. not only striking but also variable at the same time. It is therefore essential that all elements are designed flexibly, allowing their adaptation to the respective requirements. The presented current corporate design and branding solutions from Germany point to the future and are distinguished by their conceptual inventiveness, design expertise, and perfect craftsmanship.
Author: Odo-Ekke Bingel
Binding Type: Hardcover
Publisher: Niggli
Published: 11/29/2022
Pages: 240
Weight: 2.2lbs
Size: 10.40h x 8.10w x 0.90d
ISBN: 9783721210231
Corporate design (CD) refers to all components that in their entirety make up the identity of a brand. It defines the special features of the respective company or institution and generates both attention and orientation for the target group - from logo design to color scheme, imagery, typography, design grid, etc. The success of a CD is its recognition value on as many channels as possible.Today's corporate identities are characterized by the fact that they are flexible, modular or generative, i.e. not only striking but also variable at the same time. It is therefore essential that all elements are designed flexibly, allowing their adaptation to the respective requirements. The presented current corporate design and branding solutions from Germany point to the future and are distinguished by their conceptual inventiveness, design expertise, and perfect craftsmanship.
Author: Odo-Ekke Bingel
Binding Type: Hardcover
Publisher: Niggli
Published: 11/29/2022
Pages: 240
Weight: 2.2lbs
Size: 10.40h x 8.10w x 0.90d
ISBN: 9783721210231
