80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More

Guided by famed marketing consultant and best-selling author Perry Marshall, sales and marketing professionals learn how to apply Pareto's 80/20 rule specifically to sales and marketing. With a powerful 80/20 software tool (online, included with the book), sellers and marketers uncover how to slash time-wasters; advertise to hyper-responsive buyers and avoid tire-kickers; gain coveted positions on search engines; differentiate themselves from competitors and gain esteem in their marketplace.

Author: Perry Marshall
Binding Type: Paperback
Publisher: Entrepreneur Press
Published: 08/13/2013
Pages: 230
Weight: 0.75lbs
Size: 8.90h x 6.00w x 0.60d
ISBN: 9781599185057