{"product_id":"word-hero-a-fiendishly-clever-guide-to-crafting-the-lines-that-get-laughs-go-viral-and-live-forever-9780307716361","title":"Word Hero: A Fiendishly Clever Guide to Crafting the Lines That Get Laughs, Go Viral, and Live Forever","description":"\u003cb\u003eYes, it's true: you \u003ci\u003ecan \u003c\/i\u003elearn how to be a verbal wizard!\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003e Ever hear someone utter an unforgettable phrase and feel yourself reacting with with...well, \u003ci\u003eawe? \u003c\/i\u003eEver read a great quote and think \u003ci\u003eI could never come up with anything that clever\u003c\/i\u003e? \u003cp\u003e\u003c\/p\u003e Daunting as it may seem, there's nothing mystical about witcraft. Crafting memorable lines\u003ci\u003e doesn't \u003c\/i\u003erequire DNA-encoded brilliance. What it \u003ci\u003edoes \u003c\/i\u003erequire is some knowledge of the tricks and techniques that make words stick. \u003cp\u003e\u003c\/p\u003e In \u003ci\u003eWord Hero, \u003c\/i\u003eJay Heinrichs rescues the how-to of verbal artistry from cobwebbed textbooks and makes it entirely fresh- even a little mischievous. Fear not: on offer here are not dry, abstract ideas couched in academic jargon. Rather, Heinrichs takes you on an amusing - and amazingly \u003ci\u003ehelpful \u003c\/i\u003e- tour of the mechanisms that make powerful language work. You'll learn how to slyly plant your words in people's heads and draw indelible verbal pictures by employing such tools as \"crashing symbols,\" \"rapid repeaters,\" \"Russian Dolls\" and even the powers of Mr. Potato Head. \u003cp\u003e\u003c\/p\u003e With those tools and others tucked in your utility belt, you might not immediately achieve \"wordsmith immortality\" but you \u003ci\u003ewill \u003c\/i\u003ebecome a better speaker, writer, and raconteur...and long after people have forgotten everything else, they'll remember \u003ci\u003eyour \u003c\/i\u003epriceless lines.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Jay Heinrichs\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Crown Publishing Group (NY)\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/04\/2011\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 352\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.65lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 7.90h x 5.10w x 0.80d\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780307716361","brand":"Crown Publishing Group (NY)","offers":[{"title":"Default Title","offer_id":45521166303369,"sku":"9780307716361","price":20.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0636\/9240\/6921\/files\/img_0d4642fa-bf2f-4ab3-92ec-55282796cccf.jpg?v=1776226185","url":"https:\/\/sonsanddaughtersbooks.com\/products\/word-hero-a-fiendishly-clever-guide-to-crafting-the-lines-that-get-laughs-go-viral-and-live-forever-9780307716361","provider":"Sons and Daughters Books","version":"1.0","type":"link"}