{"product_id":"visual-coexistence-informationdesign-and-typography-in-the-intercultural-field-9783037786130","title":"Visual Coexistence: Informationdesign and Typography in the Intercultural Field","description":"\u003cp\u003eIn a globalized world, Asian, Latin and Arabic characters and visual cultures appear side by side and woven together. The coexistence of different visual cultures is now part of our daily lives and a given feature of our communication systems. But how do we best present information, structures and designs from different linguistic and cultural backgrounds? \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eVisual communication has classically been guided by principles of uniformity and simplification, values that seem unable to adequately cope with the coexistence of different systems of representation. How can we set up equitable systems for cross-cultural communication that honor the diversity of writing systems? What new design values are needed for an age of global communications? \u003cp\u003e\u003c\/p\u003eIn \u003ci\u003eVisual Coexistence\u003c\/i\u003e, graphic designer Ruedi Baur leads a research team in investigating and analyzing visual graphics from different cultures, with a focus on Chinese and Latin writing systems, in order to identify their specific principles of depiction and the ways in which they visually communicate. From this interdisciplinary, intercultural investigation, the designers recommend appropriate, differentiated design solutions for global communication. Exploring the problems and possibilities of multilingual typography and visual representation, \u003ci\u003eVisual Coexistence\u003c\/i\u003e advocates for design as a tool of global understanding. \u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Ruedi Baur\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Lars Muller Publishers\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 08\/18\/2020\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 312\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.6lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.40h x 6.50w x 1.00d\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9783037786130","brand":"Lars Muller Publishers","offers":[{"title":"Default Title","offer_id":45486705279113,"sku":"9783037786130","price":35.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0636\/9240\/6921\/files\/img_cf5c5b13-62da-4c6d-88a8-0bdd838b09c7.jpg?v=1775541854","url":"https:\/\/sonsanddaughtersbooks.com\/products\/visual-coexistence-informationdesign-and-typography-in-the-intercultural-field-9783037786130","provider":"Sons and Daughters Books","version":"1.0","type":"link"}