{"product_id":"the-logolounge-guide-to-iconic-branding-trendcasting-for-logos-that-last-9780760398104","title":"The Logolounge Guide to Iconic Branding: Trendcasting for Logos That Last","description":"\u003cb\u003eFrom the founder of LogoLounge comes a definitive guide to creating timeless visual identities. \u003c\/b\u003e \u003cp\u003e\u003c\/p\u003e\u003ci\u003eThe LogoLounge Guide to Iconic Branding\u003c\/i\u003e blends decades of trend forecasting and practical insight to help designers build logos that last. Known for his annual trend reports and top LinkedIn Learning courses, author Bill Gardner, founder of Gardner Design, reveals the principles, patterns, and processes behind enduring brand marks. \u003cp\u003e\u003c\/p\u003eThis book goes beyond just inspiration--it shows you how to understand trend trajectories, when to evolve or break tradition, and how branding is shifting with emerging technologies like AI, AR, and sonic identity. With more than 500 images, case studies, and a comprehensive look at branding elements, this is a must-have resource for any brand designer. \u003cp\u003e\u003c\/p\u003eFeatures include: \u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eExpert insights\u003c\/b\u003e from trend forecaster and LogoLounge founder Bill Gardner\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eCase studies\u003c\/b\u003e from visionary designers worldwide\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eFrameworks for understanding trends\u003c\/b\u003e and projecting future visual languages\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eA global perspective\u003c\/b\u003e from industries, cultures, and design eras\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eExplorations of future brand environments\u003c\/b\u003e, including AI, the metaverse, and sensory branding\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003e500+ visuals\u003c\/b\u003e, including logos, identities, timelines, and more\u003c\/li\u003e\n\u003c\/ul\u003e\u003cbr\u003eThis visually rich, idea-packed volume is perfect for professional designers, brand strategists, students, and anyone who wants to better understand how branding evolves--and how to build marks that last.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Bill Gardner\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Rockport Publishers\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 05\/05\/2026\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 216\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 2.1lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 10.09h x 8.59w x 0.80d\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780760398104","brand":"Rockport Publishers","offers":[{"title":"Default Title","offer_id":46019217850505,"sku":"9780760398104","price":40.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0636\/9240\/6921\/files\/img_4542817c-d491-4e08-a20d-2f65f1c6f306.jpg?v=1777406666","url":"https:\/\/sonsanddaughtersbooks.com\/products\/the-logolounge-guide-to-iconic-branding-trendcasting-for-logos-that-last-9780760398104","provider":"Sons and Daughters Books","version":"1.0","type":"link"}