{"product_id":"strategic-design-thinking-innovation-in-products-services-experiences-and-beyond-9781628924701","title":"Strategic Design Thinking: Innovation in Products, Services, Experiences and Beyond","description":"Who can design? For too long, that question has highlighted the supposed division between right-brain dominant \"creative types\" and left-brain dominant \"analytical types.\" Such a division is not practical for preparing students to become innovative contributors to the complex world of design. \u003ci\u003eStrategic Design Thinking\u003c\/i\u003eguides readers to cultivate hybrid thinking, whether their background is design, finance, or any discipline in between.\u003cbr\u003e\u003cbr\u003eThis book is an introduction to an integrative approach using the lens of design thinking as a way to see the world. The focus is on process instead of solution, and on connecting disparate ideas instead of getting bogged down by silos of specialization. Through this book, students will be introduced to design management, strategic design, service design, and experience design.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Joseph H. Hancock\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Fairchild Books\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/22\/2015\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 256\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.2lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.20h x 7.40w x 0.50d\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781628924701","brand":"Fairchild Books","offers":[{"title":"Default Title","offer_id":45229596639369,"sku":"9781628924701","price":94.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0636\/9240\/6921\/files\/img_80d9596e-1690-4e06-bcbe-85d2ee9bab8b.jpg?v=1770112045","url":"https:\/\/sonsanddaughtersbooks.com\/products\/strategic-design-thinking-innovation-in-products-services-experiences-and-beyond-9781628924701","provider":"Sons and Daughters Books","version":"1.0","type":"link"}