{"product_id":"social-media-in-sport-analysis-and-application-across-contexts-9798823316385","title":"Social Media in Sport: Analysis and Application Across Contexts","description":"\u003cp\u003e\u003cem\u003eSocial Media in Sport: Analysis and Application Across Contexts \u003c\/em\u003eprovides a comprehensive exploration of the intersection between sport communication and social media, examining case studies from various stakeholder perspectives, including fans, athletes, organizations, and media. Utilizing a diverse set of social media platforms, such as Twitter\/X, YouTube, Reddit, Weibo, Facebook, and Instagram, the text presents a detailed analysis of social media's impact on sports culture and discourse.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe book's 16 case studies incorporate multiple theoretical approaches, ranging from moral foundations theory to relationship management theory, and a mix of traditional and computational methods to examine the complexities of social media interactions in the context of sport. The inclusion of accessible data sets and step-by-step guides for computational techniques offers unique pedagogical aids that speak to contemporary issues in sport and social media research.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eRecommended for both undergraduate and graduate courses in sport communication, media studies, and social media analysis, \u003cem\u003eSocial Media in Sport \u003c\/em\u003emethodological diversity and theoretical rigor make it an essential resource for those interested in the dynamic relationship between sports, media, and society.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Brandon C. Boatwright\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Cognella Academic Publishing\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 04\/28\/2025\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 264\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.02lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 10.00h x 7.00w x 0.55d\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9798823316385","brand":"Cognella Academic Publishing","offers":[{"title":"Default Title","offer_id":45156182687881,"sku":"9798823316385","price":68.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0636\/9240\/6921\/files\/img_1d75ab89-3c73-452b-8cd1-024513d67371.jpg?v=1768295599","url":"https:\/\/sonsanddaughtersbooks.com\/products\/social-media-in-sport-analysis-and-application-across-contexts-9798823316385","provider":"Sons and Daughters Books","version":"1.0","type":"link"}