{"product_id":"product-research-rules-nine-foundational-rules-for-product-teams-to-run-accurate-research-that-delivers-actionable-insight-9781492049470","title":"Product Research Rules: Nine Foundational Rules for Product Teams to Run Accurate Research That Delivers Actionable Insight","description":"\u003cp\u003eDigital product research doesn't have to be difficult, take a long time, or cost a lot of money. Nor should it be a job solely for scientists or expert researchers. In this practical book, Aras Bilgen, C. Todd Lombardo, and Michael Connors demonstrate how your entire team can conduct effective product research within a couple of weeks--easily, cheaply, and without compromising quality. \u003c\/p\u003e\u003cp\u003e Drawing from decades of experience in product development, the authors lay out nine simple rules that combine user research, market research, and product analytics to quickly discover insights and build products customers truly need. \u003c\/p\u003e\u003cul\u003e \u003cli\u003eRecognize and avoid common research pitfalls \u003c\/li\u003e\n\u003cli\u003eSwitch to the insight-making mindset that underlies all successful research efforts \u003c\/li\u003e\n\u003cli\u003eFind out how to look at data, formulate the right questions, and pick the right research method \u003c\/li\u003e\n\u003cli\u003eLearn interview techniques and research skills \u003c\/li\u003e\n\u003cli\u003eAnalyze for insights collaboratively while avoiding bias \u003c\/li\u003e\n\u003cli\u003eInspire action with your insights through powerful presentations and prototypes \u003c\/li\u003e\n\u003cli\u003eLearn how to involve a wide variety of stakeholders in research, from developers to executives \u003c\/li\u003e\n\u003cli\u003eDiscover how you can make research a habit, not a one-off effort \u003c\/li\u003e\n\u003c\/ul\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e C. Todd Lombardo,Aras Bilgen,Michael Connors\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e O'Reilly Media\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 12\/15\/2020\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 258\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.8lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 5.90w x 0.70d\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781492049470","brand":"O'Reilly Media","offers":[{"title":"Default Title","offer_id":45133368885385,"sku":"9781492049470","price":55.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0636\/9240\/6921\/files\/img_e973759f-dc75-4668-9b63-a9515e301f66.jpg?v=1767677284","url":"https:\/\/sonsanddaughtersbooks.com\/products\/product-research-rules-nine-foundational-rules-for-product-teams-to-run-accurate-research-that-delivers-actionable-insight-9781492049470","provider":"Sons and Daughters Books","version":"1.0","type":"link"}