{"product_id":"nuggets-of-gold-further-processed-chicken-and-the-making-of-the-american-diet-9780820366357","title":"Nuggets of Gold: Further Processed Chicken and the Making of the American Diet","description":"\u003cp\u003eFor McDonald's, the Chicken McNugget, the flagship product of further processed chicken, represented a once-in-a-generation innovation, a snack item that quickly evolved into a meal, spawned a legion of imitators, and gained a large share of the global poultry market. Yet, almost as soon as the McNugget made its North American debut, it quickly became the subject of opprobrium and ridicule, taking on a symbolic status among serious food connoisseurs as an indication of Americans' culinary decline and a growing disconnection between diners and the origins of the food that they ate. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eDuring a time of rising beef prices and growing health concerns regarding red meats, the Chicken McNugget was received as a lighter alternative to traditional burger meals, clean and easy to consume, popular with children, and adaptable to busy \"on-the-go\" lifestyles of working parents. Consumers understood that they were not purchasing a premium product made from the finest cuts but selected the McNugget as a rational economic purchase that represented a new way of dining. \u003cp\u003e\u003c\/p\u003eIn reassembling the rise of poultry in the United States, \u003ci\u003eNuggets of Gold \u003c\/i\u003epresents a multilayered approach, connecting the entwined stories of workers and industrialists with restauranteurs and consumers, the former geographically moored within the South, the latter diverse and nationwide. Patrick Dixon centers further processed chicken within an analysis of the U.S. food system that demonstrates that consumers did not unwittingly succumb to a \"junk food\" diet but made deliberate and aspirational decisions based on conceptions of leisure, lifestyle, and bodily needs.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Patrick Dixon\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e University of Georgia Press\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/01\/2024\u003cbr\u003e\u003cb\u003eSeries:\u003c\/b\u003e Politics and Culture in the Twentieth-Century South\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 192\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.56d\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780820366357","brand":"University of Georgia Press","offers":[{"title":"Default Title","offer_id":43046268993673,"sku":"9780820366357","price":119.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0636\/9240\/6921\/files\/img_a0fb18cd-c889-4102-a85d-9d63004b6c12.jpg?v=1728974079","url":"https:\/\/sonsanddaughtersbooks.com\/products\/nuggets-of-gold-further-processed-chicken-and-the-making-of-the-american-diet-9780820366357","provider":"Sons and Daughters Books","version":"1.0","type":"link"}