{"product_id":"fitness-fiesta-selling-latinx-culture-through-zumba-9781478030812","title":"Fitness Fiesta!: Selling Latinx Culture Through Zumba","description":"As a fitness brand, Zumba Fitness has cultivated a devoted fan base of fifteen million participants spread across 180 countries. In \u003ci\u003eFitness Fiesta!\u003c\/i\u003e Petra R. Rivera-Rideau analyzes how Zumba uses Latin music and dance to create and sell a vision of Latinness that's tropical, hypersexual, and party-loving. Rivera-Rideau focuses on the five tropes that the Zumba brand uses to create this Latinness: authenticity, fiesta, fun, dreams, and love. Closely examining videos, ads, memes, and press coverage as well as interviews she conducted with instructors, Rivera-Rideau traces how Zumba Fitness constructs its ideas of Latinx culture by carefully balancing a longing for apparent authenticity with a homogenization of a marketable \"south of the border\"-style vacation. She shows how Zumba Fitness claims to celebrate Latinx culture and diversity while it simultaneously traffics in the same racial and ethnic stereotypes that are used to justify racist and xenophobic policies targeting Latinx communities in the United States. In so doing, Rivera-Rideau demonstrates not only the complex relationship between Latinidad and neoliberal, postracial America but also what that relationship means for the limits and possibilities of multicultural citizenship today.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Petra R. Rivera-Rideau\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Duke University Press\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/27\/2024\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 240\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.79lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.55d\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781478030812","brand":"Duke University Press","offers":[{"title":"Default Title","offer_id":43159025582217,"sku":"9781478030812","price":26.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0636\/9240\/6921\/files\/img_83fbede5-2a23-4533-b624-9e1abd331ab7.jpg?v=1732614446","url":"https:\/\/sonsanddaughtersbooks.com\/products\/fitness-fiesta-selling-latinx-culture-through-zumba-9781478030812","provider":"Sons and Daughters Books","version":"1.0","type":"link"}