{"product_id":"corporate-design-the-latest-from-germany-9783721210231","title":"Corporate Design: The Latest from Germany","description":"\u003cb\u003eA Must-Have for design enthusiasts and experts in the creative industry: The latest from German designers and agencies\u003cbr\u003e\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003eCorporate design (CD) refers to all components that in their entirety make up the identity of a brand. It defines the special features of the respective company or institution and generates both attention and orientation for the target group - from logo design to color scheme, imagery, typography, design grid, etc. The success of a CD is its recognition value on as many channels as possible.Today's corporate identities are characterized by the fact that they are flexible, modular or generative, i.e. not only striking but also variable at the same time. It is therefore essential that all elements are designed flexibly, allowing their adaptation to the respective requirements. The presented current corporate design and branding solutions from Germany point to the future and are distinguished by their conceptual inventiveness, design expertise, and perfect craftsmanship.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Odo-Ekke Bingel\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Niggli\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 11\/29\/2022\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 240\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 2.2lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 10.40h x 8.10w x 0.90d\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9783721210231","brand":"Niggli","offers":[{"title":"Default Title","offer_id":45486705639561,"sku":"9783721210231","price":39.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0636\/9240\/6921\/files\/img_de403b5d-2540-407a-a281-5cf2b60c25b9.jpg?v=1775541861","url":"https:\/\/sonsanddaughtersbooks.com\/products\/corporate-design-the-latest-from-germany-9783721210231","provider":"Sons and Daughters Books","version":"1.0","type":"link"}