{"product_id":"beneath-the-transaction-9781969508288","title":"Beneath the Transaction","description":"\u003cp\u003eWe live in a world obsessed with strategies, productivity hacks, and leadership techniques. Yet despite endless books, seminars, and plans, lasting transformation remains rare.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWhy? \u003c\/strong\u003eBecause transformation cannot be forced. It must be invited.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eIn \u003cem\u003eBeneath the Transaction\u003c\/em\u003e, leadership strategist Dr. Chris Pineda reveals a powerful insight: meaningful change does not begin with strategy-it begins with conditions. When the right conditions exist, people grow, cultures shift, and communities' change. Drawing from Indigenous Asia-Pacific wisdom, modern psychology, and real-world leadership experience, Pineda introduces the Seven Conditions that consistently unlock transformation: Purpose, Commitment, Common Language, Vulnerability, Consistency, Deep \u0026amp; Trusting Relationships, and Safe Space.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis book is not about quick fixes. It is about designing environments- within our lives, families, organizations, and communities-where people can become who they are capable of being. Because beneath every transaction lies something deeper. And that is where transformation begins.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003eMany organizations settle for transactional leadership and then wonder why trans- formation never arrives. In \u003c\/em\u003eBeneath the Transaction\u003cem\u003e, Chris exposes that gap with clarity and compassion. His invitation to move from the \"handshake\" to the \"breath of life\" mirrors what I have witnessed for decades: joy and purpose are born when we treat people as human beings, not functions. This book is not just about leadership-it is about reclaiming the sacred space between us. Read it slowly. Practice it intentionally. Transformation will follow. \u003c\/em\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e-Richard Sheridan, CEO, founder, and chief storyteller at Menlo Innovations; author of \u003cem\u003eJoy, Inc.: How We Built a Workplace People Love \u003c\/em\u003eand \u003cem\u003eChief Joy Officer: How Great Leaders Elevate Human Energy and Eliminate Fear \u003c\/em\u003e\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003eReal transformation requires intentionality. I've learned throughout my life that some- times the most subtle truths carry the greatest wisdom, and this book is full of them. \u003c\/em\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003eWhat makes it even more powerful is that it's written by someone who lives it. Chris is one of the most genuinely kind, humble, and thoughtful people I know. He doesn't just teach these principles, he embodies them. Whether you're a parent, leader, coach, or just someone who wants to become better and help others do the same, this will both challenge you and equip you. It's practical, deeply human, and it works. \u003c\/em\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e-Colby Bauer, CEO and co-founder of Thread and Carry On \u003c\/strong\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Chris Pineda\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Maison Vero\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 05\/19\/2026\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 236\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.71lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.54d\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781969508288","brand":"Maison Vero","offers":[{"title":"Default Title","offer_id":47126613655689,"sku":"9781969508288","price":21.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0636\/9240\/6921\/files\/img_ecc654b4-ecc0-4166-9c7f-4d6ef7c0d4cd.jpg?v=1782793510","url":"https:\/\/sonsanddaughtersbooks.com\/products\/beneath-the-transaction-9781969508288","provider":"Sons and Daughters Books","version":"1.0","type":"link"}