{"product_id":"attach-high-how-elite-advisors-remove-friction-from-high-stakes-decisions-9798996374724","title":"Attach High: How Elite Advisors Remove Friction from High-Stakes Decisions","description":"\u003cp\u003e\u003cstrong\u003eValue didn't lose. Friction won.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eYou've lost a deal you should have won. Not on price. Not on product. The value was clear, the trust was real - and still, the decision stalled. No script explained why. You replayed it for weeks and never found the answer.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eThat stall has a name. And once you can see it, you can remove it.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eEvery advisor knows the \u003cstrong\u003esales process\u003c\/strong\u003e. Most have studied the \u003cstrong\u003ebuying process\u003c\/strong\u003e. Almost none have been trained for the third - the one that decides whether a high-stakes deal actually moves.\u003c\/p\u003e\u003cstrong\u003e\u003cem\u003eThe decision process.\u003c\/em\u003e\u003c\/strong\u003e\u003cp\u003eOnce value is established, the decision process is the most important process in the sale. It is the layer beneath everything you've been taught - and the one that quietly determines whether a clear value becomes a closed decision.\u003c\/p\u003e\u003cp\u003eIn Attach High: How Elite Advisors Remove Friction from High-Stakes Decisions, partner and National Sales Leader Guffy Wright names the friction that stalls good decisions and gives you a system to remove it. Drawing on two decades guiding executives, founders, and producers through million-dollar decisions, Wright identifies the three forces that quietly stop a deal even when value is obvious: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eConfusion\u003c\/strong\u003e, which keeps the buyer's mind from settling.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFear\u003c\/strong\u003e, which keeps the buyer's body from moving.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMisalignment\u003c\/strong\u003e, which keeps the room from agreeing.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Guffy Wright\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e V3 Press\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/01\/2026\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 232\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.06lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.69d\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9798996374724","brand":"V3 Press","offers":[{"title":"Default Title","offer_id":48296500396169,"sku":"9798996374724","price":25.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0636\/9240\/6921\/files\/img_257f3fcf-bf2a-408d-a43f-ec79cd59092a.jpg?v=1788841344","url":"https:\/\/sonsanddaughtersbooks.com\/products\/attach-high-how-elite-advisors-remove-friction-from-high-stakes-decisions-9798996374724","provider":"Sons and Daughters Books","version":"1.0","type":"link"}