{"product_id":"another-world-the-drama-behind-daytime-tvs-only-90-minute-soap-9798905350870","title":"Another World: The Drama Behind Daytime TV's Only 90-Minute Soap","description":"\u003cp\u003e\u003cem\u003eAnother World\u003c\/em\u003e was one of daytime television's longest-running and most innovative soap operas, airing on NBC for thirty-five years (1964-1999). But its boldest experiment-a shift from sixty to ninety minutes-sparked one of the most turbulent periods in its history.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003eAnother World: The Drama Behind Daytime TV's Only 90-Minute Soap\u003c\/em\u003e explores the pivotal years 1978-1982, revealing what led to the expansion-and its eventual reversal. At the center of the story are the failed companion soaps \u003cem\u003eLovers and Friends\u003c\/em\u003e and \u003cem\u003eFor Richer, For Poorer\u003c\/em\u003e, whose struggles helped shape this unprecedented decision.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThrough candid interviews from cast and crew from all three soaps, this book offers a revealing, behind-the-scenes look at the creative clashes, challenges, and triumphs of daytime television-along with an unfiltered portrait of influential producer Paul Rauch. Interviewees include director Barnet Kellman; actors Richard Backus, Richard Bekins, Vicky Dawson, Maeve Kinkead, Dorothy Lyman, Janice Lynde, Laura Malone, Christopher Marcantel, Petronia Paley, Juli Philips, Tracy Brooks Swope, Paul Tinder and others, \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eFeaturing rare photos and insider accounts, this is a compelling look at a unique and dramatic time in TV history.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eTom Lisanti is an award-winning author of \u003cem\u003eTexas: An Oral History of Daytime TV's Answer to Dallas\u003c\/em\u003e and eleven other books on film and television.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Tom Lisanti\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e BearManor Media\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/25\/2026\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 382\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.12lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.79d\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9798905350870","brand":"BearManor Media","offers":[{"title":"Default Title","offer_id":48671221776521,"sku":"9798905350870","price":33.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0636\/9240\/6921\/files\/img_497b28ed-fd7a-4ab0-a5a7-e22ae111641c.jpg?v=1791956249","url":"https:\/\/sonsanddaughtersbooks.com\/products\/another-world-the-drama-behind-daytime-tvs-only-90-minute-soap-9798905350870","provider":"Sons and Daughters Books","version":"1.0","type":"link"}