{"product_id":"ai-powered-content-marketing-and-seo-impact-risks-and-strategies-for-brands-9780135478226","title":"AI-Powered Content Marketing and SEO: Impact, Risks, and Strategies for Brands","description":"\u003cp\u003eDiscover how AI is revolutionizing content marketing and SEO. Industry experts Catherine Seda and Jenny Halasz explore the impact, risks, and game-changing strategies for brands. \u003c\/p\u003e \u003cp\u003e\u003ci\u003eAI-Powered Content Marketing and SEO\u003c\/i\u003e is a must-read to build brand authority, optimize search visibility, and win customers. Packed with actionable insights, this book fills a critical gap for marketing teams and business leaders in today's AI-driven world.\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003eKey Topics Covered: \u003c\/p\u003e \u003cul\u003e \u003cli\u003e\n\u003cstrong\u003eRevolutionary Impact: \u003c\/strong\u003e Understand the transformative effects of AI on digital marketing and customer experiences, and why it's crucial for executives and employees to adapt\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003eAI-Optimized Content: \u003c\/strong\u003e Learn to balance AI-generated content with human creativity to maintain brand trust, meet Google's EEAT standards, and navigate evolving search algorithms\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eAuthenticity and Authority\u003c\/b\u003e: Explore frameworks for using AI responsibly to create content that builds brand authority without compromising it\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003eEthical \u0026amp; Legal Issues: \u003c\/strong\u003e Stay ahead of AI risks by addressing critical challenges with proactive policies\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003eAI, Analytics, and Human Insight: \u003c\/strong\u003eLearn how privacy rules, zero-click searches, and generative AI are making metrics like impressions and CTR unreliable, pushing analytics practices to adapt\u003c\/li\u003e \u003c\/ul\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Catherine Seda,Jenny Halasz\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Addison-Wesley Professional\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 11\/02\/2025\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 256\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.75lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.60h x 5.80w x 0.60d\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780135478226","brand":"Addison-Wesley Professional","offers":[{"title":"Default Title","offer_id":45011326042249,"sku":"9780135478226","price":34.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0636\/9240\/6921\/files\/img_118acf07-0e06-4be0-a8ee-9c621e5336f4.jpg?v=1764743438","url":"https:\/\/sonsanddaughtersbooks.com\/products\/ai-powered-content-marketing-and-seo-impact-risks-and-strategies-for-brands-9780135478226","provider":"Sons and Daughters Books","version":"1.0","type":"link"}