{"product_id":"a-theory-of-semiotics-9780253202178","title":"A Theory of Semiotics","description":"\u003cp\u003e\" . . . the greatest contribution to [semiotics] since the pioneering work of C. S. Peirce and Charles Morris.\" --Journal of Aesthetics and Art Criticism\u003cbr\u003e\u003cbr\u003e\" . . . draws on philosophy, linguistics, sociology, anthropology and aesthetics and refers to a wide range of scholarship . . . raises many fascinating questions.\" --Language in Society\u003cbr\u003e\u003cbr\u003e\" . . . a major contribution to the field of semiotic studies.\" --Robert Scholes, Journal of Aesthetics and Art Criticism\u003cbr\u003e\u003cbr\u003e\" . . . the most significant text on the subject published in the English language that I know of.\" --Arthur Asa Berger, Journal of Communication\u003cbr\u003e\u003cbr\u003eEco's treatment demonstrates his mastery of the field of semiotics. It focuses on the twin problems of the doctrine of signs--communication and signification--and offers a highly original theory of sign production, including a carefully wrought typology of signs and modes of production.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Umberto Eco\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Indiana University Press\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 11\/22\/1978\u003cbr\u003e\u003cb\u003eSeries:\u003c\/b\u003e Advances in Semiotics (Paperback)\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 368\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.2lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.04h x 6.34w x 0.89d\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780253202178","brand":"Indiana University Press","offers":[{"title":"Default Title","offer_id":42710524002441,"sku":"9780253202178","price":34.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0636\/9240\/6921\/files\/img_21b437ed-ed82-451d-9bf7-5342fef5843b.jpg?v=1719537801","url":"https:\/\/sonsanddaughtersbooks.com\/products\/a-theory-of-semiotics-9780253202178","provider":"Sons and Daughters Books","version":"1.0","type":"link"}